The new value-driven consumer and changing retailer strategies pose challenges for many retail product categories, including magazines.
The upside: They also open new opportunities for magazines to partner with retailers to achieve specific chain objectives, as well as boost magazine sales.
Special Message from PBAA President, Jay Annis:
“I am pleased to announce that as a result of the PBAA Canada meeting last August, an initiative was commenced to bring various factions of the Canadian magazine industry together to prepare a comprehensive report on Magazines at Retail Canada (MARC) to be used to help sell our category to both retailers and the public.
March 26, 2012 - UPDATED WITH PRESENTATIONS April, 10, 2012
The Periodical and Book Association of America (PBAA) and the Press Distributors Association of Russia (PDA) today announced a joint forum on press to be held in New York from March 30 to April 6, 2012.
If you are in the magazine business today and you are not excited about all the changes taking place, you should get out of the business. This is the simple and direct advice Chris Keyes, Outside’s magazine VP and editor, offers folks working in the magazine industry today. “I’m really excited about the opportunities of the future,” Keyes told me in this latest Mr. Magazine™ Interviews series of interviews with magazine industry leaders. Continue reading
Magazine media publishing today is more complicated than ever. The options are unlimited and the choices are endless. The world of technology has added more possibilities to the world of publishing, whether ink on paper or pixels on a screen. The latest count of the number of Apps available for the general public is over one billion… yes, you’ve read that right: 1,000,000,000 Apps. And the number of magazines available for the general public is over ten thousand… yes: 10,000 magazines. Continue reading
Information may want to be free, but New Yorker editor David Remnick has no interest in giving away his magazine. If he had his way, each issue would be behind an online paywall. Continue reading
