Hearst Managers/PBAA Board Members help launch Hearst newsstand initiatives - Will Michalopoulos (Fashion To Go) and Allison Fleming (MagMobile)
By Emma Bazilian, Adweek
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," (click here for schedule) a roving newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen in and around New York City. Continue reading
The annual PBAA member meeting was held on June 17, 2015 at the Magazines at Retail Conference in Baltimore. At that time, the results of the election for three board seats were announced.
"It was very important for me due to my being new to publishing"
"It's always good to network with old friends and share ideas. That is the best part of the conference"
"A much needed event, and I look forward to next year. The conference was well organized. Thank you"
Through an array of innovative and targeted marketing strategies since 1990, Presse Commerce Corporation has become proficient in the sale of printed products. Even though we are a key figure in the magazine industry, our proficiency extends to other quality products such as toys and books. With over 20 years of expertise in the industry, we have established our reputation through various marketing initiatives and merchandising ventures. We offer a controlled and favorable environment for all kinds of purchases. Reliable and enthusiastic customer service is what keeps our clients coming back day after day, week after week. Our employees are fully dedicated and will track down the magazine or product that is best suited for you. Continue reading
The newsstand magazine business "recovered" somewhat in the fourth quarter of 2014, following the demise of Source Interlink Distribution at the end of May, which significantly impacted second and third quarter magazine sales at newsstand. Second half 2014 dollar sales across all titles declined at a similar rate as the audited titles, about 14.2%. Continue reading
It does not take a genius to know that there is no magazine media without magazines and if I may add, there are no magazines without ink on paper. Inherent in the definition of the word magazine since 1731, is the fact that it is a printed bound product made from ink and paper.
Magazines were never referred to as such because of the fact that they are ink on paper publications. The name magazine was a descriptive adjective of a collective printed experience that did not need to be identified by the process of printing or the smell of the ink. Continue reading