Magazines Canada | Date December 3, 2014 Categories Circulation | Videos
Can one minute at a magazine stand tell you enough about someone that you could skip the first date?
Can telling a magazine story by video create a bigger buzz in the marketplace?
by Barbara Sax, Progressive Grocer, October 2014
Like beverages and confectionery, magazines are a profit center for front end checkout. In-line, the category also delivers for super- markets, with even more potential when grocers do more with it. Continue reading
For the past 10 years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company at the 10th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Thursday, October 23, 2014.
Sept. 17, 2014 - IPDA (International Periodical Distributors of America) members attended a day-long sales-oriented industry meeting focused on actionable insights in the sales equation.
On September 16, 2014, PBAA hosted its first PBAANYC in conjunction with the annual PBAA Kickoff Party: a benefit for the 25 Year Club. Over 70 were in attendance to participate in a full day of one on one meetings, and heard presentations from IPDA and Ingram Content Group on important industry issues and opportunities at the Time Life building in NYC.