PBAA NEWS: On April 9, 2013 over 80 industry professionals joined a discussion on what could be the biggest change on how our industry conducts business since the advent of affidavit. Jerry Lynch, IPDA, presented the summary of findings from the KPMG Shrink Study. Jay Annis, Taunton Press/PBAA moderated a panel discussion on POS data. Panel included: Mike Cvrlje, TWR; Rick Parker, Bauer Media USA; Dennis Porti, Curtis Circulation Company; John Swett, TNG.
Shoppers' 'Mobile Blinders' Force Checkout-Aisle Changes
By Olga Kharif
For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came "mobile blinders."
By Jerry Lynch, President, IPDA
Business relationships between magazine wholesalers and retailers have continued to transition from a traditional, order-regulation (O&R) basis to a scan-based trading (SBT) basis. SBT-based relationships currently account for 55% or more of industry-wide retail single-copy sales, and that percentage is expected to rise.
The warmth of the printed word still burns at the City Newsstand, 4018 N. Cicero, the largest magazine stand in the midwest.
Associate manager Mike Oelrich estimates there are 3,500 magazines in the store along with a couple hundred books. This link ain't flimsy either. Continue reading
According to the annual survey of global shoppers by PwC, based on more than 11,000 shoppers in 11 different countries spanning four continents, the study debunks some of the mythology concerning consumers, retailers and CPG companies. Continue reading