For the past nine years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company in Toronto. Join us for our 10th Annual PBAA Canada event! Continue reading
Sept. 17, 2014 - IPDA (International Periodical Distributors of America) members attended a day-long sales-oriented industry meeting focused on actionable insights in the sales equation.
On September 16, 2014, PBAA hosted its first PBAANYC in conjunction with the annual PBAA Kickoff Party: a benefit for the 25 Year Club. Over 70 were in attendance to participate in a full day of one on one meetings, and heard presentations from IPDA and Ingram Content Group on important industry issues and opportunities at the Time Life building in NYC.
The first book I read when I arrived in the United States in 1978, as a graduate student, was Time Inc.: The Intimate History of a Publishing Enterprise by Robert T. Elson. Joe Ripp, current CEO of Time Inc. is reading the same book now. Not that he needs to, but it is a very good refresher history into the ins and outs of a company that was, is and always will be more than “just a magazine company.” Continue reading
“I’m most concerned with the store level conditions in merchandising. That’s where the rubber meets the road in execution. We can come up with these great ideas, but if they’re not executed at the store level, it doesn’t really matter.” Will Michalopoulos Continue reading