To at all times represent ALL newsstand publications (whether a member or not), without prejudice, to the retail community.
Establish an ongoing relationship with specific chains.
To put forward the industry's "True Worth" and its position not just within the general merchandise category but in total.
To achieve such goals as put forth by the membership.
Ways To Achieve:
Determine what data must be included in any presentation and to take the necessary steps to gather such data and to present it in a professional manner, be it audio, video, etc.
Establish a group or groups of persons who would join with the responsible wholesaler to make such presentations, which should include high-level executives from publishing and national distributor ranks.
To have an achievable goal, beyond solidification of our category, such as (1) expansion of main line racks (2) assisting in planning for store openings and remodeling, etc.
Whatever else it may take.