RETAIL MARKETPLACE COVERAGE: Part 1 (Latest from the Newsstand Forum @ IPDA)
- AMI's David Pecker: Partnering Pays Off At Retail
American Media Inc.'s chief executive said that publishers are at last sharing ideas, research and services in the newsstand arena. He also offered examples of AMI's recent initiatives to boost sales and improve logistics for all in the channel, and announced that the company is preparing a major new magazine launch for fall. More
- Rodale: Digital Is Not Replacement for Newsstand
Rodale views complementary brand extensions in mobile and other digital channels as important opportunities to keep its much more dominant newsstand offerings relevant and build awareness for them, says Sean Nolan, VP, general manager for Rodale Digital. More
- Research: Gas Prices Driving Consumer Change
As of May, one-third of female customers of Walmart, Kohl's and JCPenney reported that high gas prices had caused them to defer purchases in the entertainment area, and two-thirds said that they had reduced shopping trips, BIGresearch SVP Kim Rayburn reported. The researcher also shows that large percentages of these shoppers go online to research prior to shopping--and that magazines are second only to coupons as drivers of online searches. More
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RETAIL MARKETPLACE COVERAGE: Part 2 (Latest from the Newsstand Forum @ IPDA)
- Magazine Checkout Profitability: Facts Vs. Fiction
Magazines continue to be by far the most profitable checkout category for grocery retailers on a true-profit, per-unit basis, per the latest Willard Bishop study.The Front End Focus Study conducted by Dechert-Hampe for leading suppliers and retailers shows magazines' profitability closely rivaling beverages', and not far below confections'. So why are magazines losing checkout space/prime positions? Industry pros offer thought-provoking data and insights. More
- New Study Documents Magazine Mainline Best Practices
The industry's cooperative Mainline Best Practice Study found that stores that are mainline top-performers yield 86% higher magazine dollar sales than "average-performing" stores. Here's a summary of the key retail best practices that optimize mainline sales, presented in a Retail Marketplace workshop. More
- Lucky Editor: Interactivity Key to Driving Newsstand Sales
Print magazines continue to be the "jewel in the crown" for publishers, and the newsstand is more important than ever--not only as a revenue stream, but because of its brand-awareness-building power, said Brandon Holly, editor-in-chief of Condé Nast's Lucky. But publishers need to get better at leveraging the power of integrating consumers' digital and print experiences to drive retail sales, she stressed. More
- Offline and Online Techniques for Boosting Single-Copy Sales
What retail initiatives are working for enthusiast and smaller magazine titles? Newsstand pros shared "secrets" spanning customized displays for targeted promotions, multivariate cover testing, and a turnkey program for optimizing online sales of print single copies. More
RETAIL MARKETPLACE COVERAGE: Part 3 (Latest from the Newsstand Forum @ IPDA)
- Keys to Successful Scan-Based Trading
What best practices are key in ensuring that retailers and suppliers realize optimal benefits from point-of-sale (POS) data and scan-based trading (SBT) business relationships? More
- C-Store Retailer: Magazines Pay, When Managed Correctly
Although his session was titled “Magazines: The Crisis in Convenience,” C-store retailer Dennis Lane emphasized that the magazine category is actually a “terrific” revenue producer—if correctly managed. More
- Alternative Publisher: New Platforms Good News for Smaller Titles
While the transition won’t be easy, digital platforms and new business models for print magazines will open new horizons for smaller publishers, said Mike Shea, founder/CEO of Alternative Press, a 26-year-old music magazine with a history of “discovering” bands that later go on to become famous. More
- Promotions Leveraging Magazine Strengths, CPG Strategies
With $4.3 billion in annual sales at stake, publishers are not only committed to the retail channel, but determined not to cede space to less profitable product categories, declared Comag Marketing Group (CMG) VP sales Terry McGraw, moderator of a Retail Marketplace panel on magazine promotions. More
- Takeaways: Capitalizing on Newsstand Opportunities
Newsstand magazines continue to be highly profitable for publishers and retailers—and there are ample opportunities to leverage magazine brands’ strengths to drive sales, even amid current economic pressures affecting discretionary products. But success hinges on channel partners’ shared determination to capitalize on those opportunities. More
Complete Retail Marketplace 2011 Conference Magazine
