Led by Peter Olson of the News Group and Ray Argyle of PMC, a coalition of publishers, wholesalers, national distributors, and PBAA discussed a plan for the study which was then executed in less than 5 months. The campaign is now going public as evidenced by the attached. We are proud that PBAA played a part in both initiating and planning the study and look forward to also implementing it for the betterment of our industry. “
The full in depth study is available for your review: www.magretail.ca
Visitors to the website will be able to download our Brochure, Powerpoint presentations, the survey, news release and other material, and watch two videos. This comprehensive portal equips our industry partners to take a great message to retailers on the enduring strengths of print magazines.
Click here for News Release on Canada News Wire
Click here for News Release from The Globe and Mail
The "preference for print" message combined with other survey findings makes for a persuasive presentation to retailers.