- Family Circle's Newsstand "Secrets" - (PDF Presentation) Family Circle's half-million monthly single-copy sales are running 13% ahead of 2011 so far this year. Editor Linda Fears shared how she and the magazine's team keep it fresh and relevant to drive retail performance. Full Article
- Hudson Group: Sales, Research Confirm Demand for Print - The Hudson Group sold 23.3 million magazines last year in its airport and other stores--and 27% of consumers visited the stores looking for print reading materials, reports Roger Fordyce, EVP and COO, operations for The Hudson Group. Further, 38% of those who bought magazines or books owned tablets or e-reading devices. In short, Hudson has solid reason for believing in the future of print. Full Article
- Major Garrett: Magazine Writing Beats Cable - The White House correspondent for National Journal shared why he left covering the same beat for Fox News, as well as insights into this year's presidential election. Full Article
- Futurist: Digital Should Be a Path to Print - (Presentation) Tippingpoint Labs' Drew Davis says that digital doesn't mean the death of print--in fact, digital can and should be leveraged to create new paths to print for consumers. Full Article
- WORKSHOP - Acting “Out of the Box” Data Opportunities in a New Age of Single Copy
- WORKSHOP - International Outlook
- Building Magazine Sales for Retail: The Canadian MARC Study - Jay Annis & Anita Baldwinson PDF Presentation - Canadian Consumer Magazine Survey: Potential Model for U.S. Study? A recently conducted Magazines at Retail Canada (MARC) study revealed critical facts about Canadians’ current magazine buying habits and media preferences—and some industry executives believe that a similar study should be conducted in the U.S. Full Article
- Current Landscape and Trends - Todd Hale PDF Presentation - Nielsen: With Food/Mass/Drug Unit Sales Down, Retailers That Innovate Are Winning. In the 52 weeks ended March 17, FDM total-store units declined 2% (just three major product categories showed any unit growth), reported Nielsen's Todd Hale. Total-store dollar sales gained 1%, largely due to input cost-driven pricing increases in major departments. Hale shared key FDM format, marketing and other trends being driven by consumer economic polarization and shifting consumer needs/expectations; e-commerce; social media and other critical dynamics--plus Nielsen's CAGR projections for classes of trade. Full Article
- Industry Campaign Update and Willard Bishop Super Study - Jerry Lynch PDF Presentation (revised version will be up shortly) - Getting the Facts Out: Print Magazines' Vitality, Power at Retail. Despite digital mavens' opinions (and some retailers' perceptions)--and despite economy-driven category sales declines--the fact is that magazines are generating $71 million per week and $3.7 billion annually in retail sales. Conveying the magazine category's accurate sales and profitability performance (per Willard Bishop and other independent research)--as well as its (yes) substantial growth potential--is the mission behind the industry's new "Power in Print" initiative. Here's an update on that program, including the key stats/messages and the vehicles being employed to reach retail management at all levels. Full Article
- Tackling the Sales Challenges at Retail: What Major Suppliers are Doing to Drive Sales - Gil Brechtel Panel - Driving Magazine Sales at Retail: New Approaches by Magazine Suppliers. A panel of top execs from major national distributors and wholesalers shared how they, together with publishers, retailers and in some cases CPG partners, are pushing to drive the category's unit, dollar and efficiency performance. Topics included innovative, effective in-store promotions; how consumer data and pre-on-sale awareness campaigns fit in; new developments in optimizing checkout/self-checkout, mainline and outposting displays; and progress in replacing legacy practices with performance-based best practices throughout the channel. Full Article
- MEDIA CARRIER - SAMPLE - Conference Website home page
