The presentation was made at the General Session held during the Retail Marketplace 2010 Conference at the Boston Marriott Copley Place, Boston MA, June 28th through the 30th .
The Pat McCarthy Award honors a PBAA member who has helped enhance the success of the publishing industry and whose achievements and influence have been vital to many of the industry’s accomplishments.
Lisa Scott has been Executive Director of the PBAA (Periodical & Book Association of America) since January, 2001. At PBAA, Scott is responsible for developing, organizing, and executing conferences, member meetings, and communications amongst professionals in the single-copy supply chain. Prior to PBAA, she spent her 24-year distribution career at Hearst, where she was President of Eastern News Distributors- a national distributor/direct specialty wholesaler absorbed into the COMAG Marketing Group in 2000.
Scott's experience and expertise encompass all facets of the single copy experience- sales through specialty and mass market retailers, relationships with niche and multinational publishers, and operations from warehousing and traffic through strategic planning. Her expertise in moderating and running group meetings and discussions have brought PBAA's membership to record numbers, and led to expanded industry involvement in and support for PBAA.
Pat McCarthy was the Editor in Chief of Magazine & Bookseller, an industry trade publication that recently ceased publication. Pat was a true friend of the PBAA and the entire single copy industry, and a senior and multitalented journalist at a time when she was the only editorial voice for the newsstand trade. PBAA honors her memory by awarding a plaque to an industry participant who exemplifies the criteria of having a vital influence on the industry.