For the past 10 years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company at the 10th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Thursday, October 23, 2014.
On September 16, 2014, PBAA hosted its first PBAANYC in conjunction with the annual PBAA Kickoff Party: a benefit for the 25 Year Club. Over 70 were in attendance to participate in a full day of one on one meetings, and heard presentations from IPDA and Ingram Content Group on important industry issues and opportunities at the Time Life building in NYC.
The annual PBAA member meeting was held on June 11, 2014 at the Retail Marketplace Conference in Virginia. At that time, the results of the election for three board seats were announced by PBAA Associate Director Jose Cancio and Lisa Scott, Executive Director. Continue reading
“Overall, I was very pleased we attended. I do see the immense value of the one-on-one sessions"
“Considering the timing of the events in the industry I thought the conference was really good. A lot of good subjects covered and the meetings are always great to have”
“This was my first PBAA and I found it to be both useful and entertaining. Great to hear the common themes and challenges across the industry, particularly as a contrast to what's happening here in the UK”
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Shifting demographics, consumer needs and shopping behaviors, combined with digital technology, are driving seismic shifts in the retail industry.
Strategies for driving consumer purchases and loyalty—or "shopper activation"—including impulse marketing and merchandising, are being transformed along with store formats, category mixes and in-store services offerings.
In a seminar hosted by PBAA and IPDA, RetailNet Group (RNG) VP research and publishing Tim O'Connor offered insights on the megatrends affecting the retail industry, with emphasis on the revolution in shopper activation and the associated risks and opportunities for the magazine category.
On Thursday, October 24th, with over two-hundred people in attendance at the 10th Annual Frank E. Herrera dinner in support of the 25 Year Club, PBAA’s own, Lisa Scott, Executive Director of PBAA was honored and recognized for her long time support of the single copy newsstand / magazine industry and the 25 Year Club.
Continuing in the spirit of mutual cooperation and education, PBAA organized a roundtable for our Russian/PDA colleagues during the Distripress conference in Toronto in early October. The presentations were interesting and most informative, and the conversations and idea exchange opened our eyes to new ways of selling magazines at retail.
A PBAA/IPDA seminar was held on October 24, 2013 in New York City. The topic of the day was Driving Magazine Sales at Retail – Part II, New Ideas and Technologies for 2014. Tim O’Connor, RetailNet Group discussed Shopper Activation in a World of Shopper, Retail & Digital Transformation. Kevin Packard, CMG gave an overview on Identifying and Capitalizing on Retail Growth Opportunities. Curtis Packer, OTG shared insights - Passionate about Press: Rethinking Airport Retail.
Magazine and Book Sales at Retail in the United States was the focus of an international forum organized by PBAA at the TimeLife Building on Monday, September 9. In attendance were 35 Norwegian retailers and company executives. Narvesen is the Norwegian retail chain that are known as magazine specialists in their local markets. There are 370 franchise outlets located in all major cities, and press contributes approximately 30% of their revenue.