(update) Print Power Personified
Powerful broadcast platforms and high profile personalities are extending their brand equity into magazine media - even when they are already thriving in other powerful channels. Come hear the story of the planning, strategies and lessons learned in the 2014 launch of Dr. Oz THE GOOD LIFE magazine. Featuring:
Magazine Media Leadership to Headline Retail Marketplace 2014
Chairman & CEO
Active Interest Media
Join a must-attend session important to single copy sales.
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Shifting demographics, consumer needs and shopping behaviors, combined with digital technology, are driving seismic shifts in the retail industry.
Strategies for driving consumer purchases and loyalty—or "shopper activation"—including impulse marketing and merchandising, are being transformed along with store formats, category mixes and in-store services offerings.
In a seminar hosted by PBAA and IPDA, RetailNet Group (RNG) VP research and publishing Tim O'Connor offered insights on the megatrends affecting the retail industry, with emphasis on the revolution in shopper activation and the associated risks and opportunities for the magazine category.
On Thursday, October 24th, with over two-hundred people in attendance at the 10th Annual Frank E. Herrera dinner in support of the 25 Year Club, PBAA’s own, Lisa Scott, Executive Director of PBAA was honored and recognized for her long time support of the single copy newsstand / magazine industry and the 25 Year Club.
Continuing in the spirit of mutual cooperation and education, PBAA organized a roundtable for our Russian/PDA colleagues during the Distripress conference in Toronto in early October. The presentations were interesting and most informative, and the conversations and idea exchange opened our eyes to new ways of selling magazines at retail.
A PBAA/IPDA seminar was held on October 24, 2013 in New York City. The topic of the day was Driving Magazine Sales at Retail – Part II, New Ideas and Technologies for 2014. Tim O’Connor, RetailNet Group discussed Shopper Activation in a World of Shopper, Retail & Digital Transformation. Kevin Packard, CMG gave an overview on Identifying and Capitalizing on Retail Growth Opportunities. Curtis Packer, OTG shared insights - Passionate about Press: Rethinking Airport Retail.
Magazine and Book Sales at Retail in the United States was the focus of an international forum organized by PBAA at the TimeLife Building on Monday, September 9. In attendance were 35 Norwegian retailers and company executives. Narvesen is the Norwegian retail chain that are known as magazine specialists in their local markets. There are 370 franchise outlets located in all major cities, and press contributes approximately 30% of their revenue.
For the past nine years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company in Toronto. This year over 80 newsstand chain professionals participated in the 9th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Wednesday, August 14, 2013.
The annual PBAA member meeting was held on June 12, 2013 at the Retail Marketplace Conference in Philadelphia. At that time, the results of the election for three board seats were announced by PBAA Executive Director, Lisa Scott. Will Michalopoulos (Hearst Magazines), Dave Alleger (The Clark Group) and Bob Bedor (TimeWarner Retail) were elected to the board for 2 year terms 2013 - 2015. Continue reading
Retail Marketplace 2013 Highlights:
“…there was a refreshing and honest sobriety to all the workshops… where some of the great "disconnect" of cooperation in the industry was actually discussed...”
“… this year, so many of the sessions were so rich in insights and information …a very positive indicator in terms of the content's quality…”
“...the content at this year's conference was exceptional--including the publishing top-management panel and the several presentations/panelsproviding important, timely insights into trends, opportunities and challenges in the grocery and other key retailer segments for the magazine category, the general merchandise trends/status presentation, and the panel of chief editors of some of the industry's most successful magazine brands…”