November 9, 2015
The Board of Directors of PBAA has unanimously elected Rich Alleger as its next Executive Director. Alleger succeeds Lisa Scott who has retired having held the position for 15 years.
Alleger has a long history in the magazine industry. After 40 years as a magazine professional Alleger retired from his position as Senior Vice President at Rodale, Inc. He has won numerous industry awards and served on many industry associations including past President and Board member of PBAA. Jay Annis, President of PBAA, welcomed Alleger stating; “I am pleased that Rich has once again joined the PBAA team as his industry knowledge and impeccable reputation will be invaluable as PBAA strives to develop new and innovative ways to reinvigorate the newsstand business.”
For the past 11 years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company at the 11th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Thursday, October 22, 2015.
On September 21, 2015, PBAA hosted its 2nd PBAANYC in conjunction with the 14th annual PBAA Kickoff Party: a benefit for the 25 Year Club. Industry colleagues participated in a full day at the Time Life building in NYC that included one on one meetings followed by TNG Sr. VP Dave Forsman's presentation . The Kickoff Party closed PBAANYC with an enjoyable evening of networking, drinks and raffles at El Rio Grande, NYC. Continue reading
The annual PBAA member meeting was held on June 17, 2015 at the Magazines at Retail Conference in Baltimore. At that time, the results of the election for three board seats were announced.
For the past 10 years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company at the 10th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Thursday, October 23, 2014.
On September 16, 2014, PBAA hosted its first PBAANYC in conjunction with the annual PBAA Kickoff Party: a benefit for the 25 Year Club. Over 70 were in attendance to participate in a full day of one on one meetings, and heard presentations from IPDA and Ingram Content Group on important industry issues and opportunities at the Time Life building in NYC.
The annual PBAA member meeting was held on June 11, 2014 at the Retail Marketplace Conference in Virginia. At that time, the results of the election for three board seats were announced by PBAA Associate Director Jose Cancio and Lisa Scott, Executive Director. Continue reading
“Overall, I was very pleased we attended. I do see the immense value of the one-on-one sessions"
“Considering the timing of the events in the industry I thought the conference was really good. A lot of good subjects covered and the meetings are always great to have”
“This was my first PBAA and I found it to be both useful and entertaining. Great to hear the common themes and challenges across the industry, particularly as a contrast to what's happening here in the UK”
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
Shifting demographics, consumer needs and shopping behaviors, combined with digital technology, are driving seismic shifts in the retail industry.
Strategies for driving consumer purchases and loyalty—or "shopper activation"—including impulse marketing and merchandising, are being transformed along with store formats, category mixes and in-store services offerings.
In a seminar hosted by PBAA and IPDA, RetailNet Group (RNG) VP research and publishing Tim O'Connor offered insights on the megatrends affecting the retail industry, with emphasis on the revolution in shopper activation and the associated risks and opportunities for the magazine category.