By David Orgel
PHILADEPLHIA -- The magazine industry aims to jumpstart sales at supermarkets by advocating for data-driven partnerships and focusing on innovative product launches, according to top publishing executives at a retail conference here.
Shoppers' 'Mobile Blinders' Force Checkout-Aisle Changes
By Olga Kharif
For years, publishers could count on bored shoppers waiting in the checkout line to pick up a magazine, get engrossed in an article, and toss it into their cart alongside the milk and eggs. Then came "mobile blinders."
By Jerry Lynch, President, IPDA
Business relationships between magazine wholesalers and retailers have continued to transition from a traditional, order-regulation (O&R) basis to a scan-based trading (SBT) basis. SBT-based relationships currently account for 55% or more of industry-wide retail single-copy sales, and that percentage is expected to rise.
The warmth of the printed word still burns at the City Newsstand, 4018 N. Cicero, the largest magazine stand in the midwest.
Associate manager Mike Oelrich estimates there are 3,500 magazines in the store along with a couple hundred books. This link ain't flimsy either. Continue reading
According to the annual survey of global shoppers by PwC, based on more than 11,000 shoppers in 11 different countries spanning four continents, the study debunks some of the mythology concerning consumers, retailers and CPG companies. Continue reading
The retail food industry is evolving at warp speed driven largely by the availability of shopper data, advances in technology to leverage this data, and new digital communication vehicles that interact with shoppers in new ways. This month’s edition of Willard Bishop's Competitive Edge "Don't Look Back: 10 Trends for 2013" examines 10 key trends that will impact our industry in 2013 and how the best and brightest are responding. Continue reading
January 8, 2013
Timeless Collectability will be the mantra for 2013. In the magazine world, 2012 brought about the death of two print weeklies (one originating in 2012 and the other from 1933), along with their less-than-promising resurrection online. It also redirected our insights to the value of diversity and print’s need to be a collectible force. Continue reading
Third quarter 2012 sales showed improvement over 2nd quarter results, but were still down compared to last year same period, continuing the downward trend that the industry has experienced over the last few years. While overall dollars are off by nearly 8.0%, the weekly category, newsweeklies and especially celebrity titles, continue to lead the decline. Continue reading