Recommended Best Practices: Use of Point of Sale (POS) Data with Control Sets in a Scan Based Trading (SBT) EnvironmentWednesday, 04 December 2013 16:04
The International Periodical Distributors Association (IPDA), issued it's long-awaited white paper on "Use of Point of Sale (POS) Data with Control Sets in a Scan Based Trading (SBT) Environment." The document is available on IPDA's website, ipdahome.org or CLICK HERE
IPDA president Jerry Lynch says, "This document is a suggested best practice. It is up the individual channel members to deter their implementation strategy and associated policies."
The Monsignor Robert Fox Memorial Shelter will not be held in 2013. Father Ray Byrne, the catalyst behind the event passed away earlier this year. PBAA and our members thank the Curtis Circulation Company for hosting such a wonderful, meaningful and generous industry event that has helped and touched so many lives for 28 years.
The party may be over but the shelter still needs your help!
Donations (made payable to Monsignor Robert Fox Memorial Shelter) should be sent to:
Monsignor Robert Fox Memorial Shelter
111 East 117th Street
New York, NY 10035
Attention: Sister Florence Speth, Director
Thank you for your help, kindness and continued support at this holiday season.
“The Print Magazine is Thriving and Magazine Circulation Is Very Stable,” Says Hearst’s Michael ClintonThursday, 31 October 2013 15:39
The print magazine is thriving and the circulation of American magazines is very stable, Michael Clinton, President, Marketing and Publishing Director of Hearst Magazines, told me during his appearance as a guest at the standing room only “Samir ‘Mr. Magazine™’ Husni and Bo Sacks Show” at the Folio: Media Next Conference in New York City Monday Oct. 28. His revelations and advice may surprise you as he talks about the printed word and the digital world we live in.
Over 600 of the most senior executives from the press distribution industry gathered in Toronto on Monday October 7th, 2013 for the start of the four day long 58th annual Distripress congress held at the Sheraton Centre located in the heart of Toronto’s downtown area.
The Camelot Years: In A World Gone Pixel, Print Is Breathing Life Into History Like No Other Medium Can.Thursday, 17 October 2013 18:43
By Samir "Mr. Magazine" Husni
If you walk by the newsstands and think you’ve stepped through a time warp when you see this month’s host of magazines devoted to commemorating and reliving the 50th anniversary of the assassination of President John F. Kennedy, think again. And rather than reinventing history, some opted to just reprint it. The Saturday Evening Post chose to relive the tragic history of events by reprinting the December 14, 1963 issue of the magazine with the Rockwell painting of then-President John F. Kennedy on the cover. The painting was one of the president’s favorites of himself. Continue reading
“Our Audience Wants Print,” Says Steve Lacy, CEO of Meredith. The Breakdown: “2% Digital, 98% Still in Print.”.Thursday, 03 October 2013 17:52
When Steve Lacy talks, people should listen. Why? He is the CEO of the Meredith Corporation, the media company that reaches 100 million women. CEOs of major companies are in most cases, very guarded in what they tell you and what they share with you. Not Steve Lacy. I invited Mr. Lacy to keynote the one-day workshop, “CPR for Magazine Media,” that was sponsored by the Magazine Innovation Center and Publishing Executive Magazine in New York City last week. Mr. Lacy delivered a prescription sure to heal those who are willing to listen and follow it. Continue reading
By Jerry Lynch, President, IPDA
There have been so many changes within the magazine single-copy business that it’s sometimes difficult to know where to focus our attention.
In principle, we know that cost savings through operational streamlining, consolidation and cutbacks, necessary as they may be, are not by themselves the long-term solution for our category. Improving sales is the core imperative. Continue reading
Posted by Máire Walsh, Next Steps Marketing
Recently we attended the MPA/PBAA Retail Conference in Philadelphia. The conference brings together over 350 retailers, distributors and publishers who meet, network and share insights on the newsstand industry.
Gil Brechtel, President and CEO of Magazine Information Network (MagNet) presented these 14 facts about how magazines are sold at retail. Continue reading
By David Orgel
PHILADEPLHIA -- The magazine industry aims to jumpstart sales at supermarkets by advocating for data-driven partnerships and focusing on innovative product launches, according to top publishing executives at a retail conference here.