Hearst Managers/PBAA Board Members help launch Hearst newsstand initiatives - Will Michalopoulos (Fashion To Go) and Allison Fleming (MagMobile)
By Emma Bazilian, Adweek
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," (click here for schedule) a roving newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen in and around New York City. Continue reading
RETAILER NEWS: Presse Commerce Corporation is proud to announce the opening of three stores on June 1st 2015 within Montreal’s newest hospital, McGill University Health Centre.Monday, 30 March 2015 18:30
Through an array of innovative and targeted marketing strategies since 1990, Presse Commerce Corporation has become proficient in the sale of printed products. Even though we are a key figure in the magazine industry, our proficiency extends to other quality products such as toys and books. With over 20 years of expertise in the industry, we have established our reputation through various marketing initiatives and merchandising ventures. We offer a controlled and favorable environment for all kinds of purchases. Reliable and enthusiastic customer service is what keeps our clients coming back day after day, week after week. Our employees are fully dedicated and will track down the magazine or product that is best suited for you. Continue reading
The newsstand magazine business "recovered" somewhat in the fourth quarter of 2014, following the demise of Source Interlink Distribution at the end of May, which significantly impacted second and third quarter magazine sales at newsstand. Second half 2014 dollar sales across all titles declined at a similar rate as the audited titles, about 14.2%. Continue reading
It does not take a genius to know that there is no magazine media without magazines and if I may add, there are no magazines without ink on paper. Inherent in the definition of the word magazine since 1731, is the fact that it is a printed bound product made from ink and paper.
Magazines were never referred to as such because of the fact that they are ink on paper publications. The name magazine was a descriptive adjective of a collective printed experience that did not need to be identified by the process of printing or the smell of the ink. Continue reading
Distripress strongly condemned the murderous attack on the offices of French satirical publisher Charlie Hebdo in Paris in a statement last week.
"We join the global outrage at this atrocity and see this as not only being a brutal and cowardly act against the French publisher and its innocent staff but as an attack on freedom of the press generally. Distripress members want to express their shock at this barbaric act and to send their sympathy and condolences to the victims and their families" said Distripress President Carine Nevejans.
Please visit the Distripress.net website to read more about the real power of the printed press... and how Continue reading
Magazines Canada | Date December 3, 2014 Categories Circulation | Videos
Can one minute at a magazine stand tell you enough about someone that you could skip the first date?
Can telling a magazine story by video create a bigger buzz in the marketplace?
Now Read This - Books and magazines can help boost supermarket sales, especially if grocers can lean into the categoryFriday, 31 October 2014 18:04
by Barbara Sax, Progressive Grocer, October 2014
Like beverages and confectionery, magazines are a profit center for front end checkout. In-line, the category also delivers for super- markets, with even more potential when grocers do more with it. Continue reading
Sept. 17, 2014 - IPDA (International Periodical Distributors of America) members attended a day-long sales-oriented industry meeting focused on actionable insights in the sales equation.