Can’t Get Enough Fashion? Hearst’s Fashion-In-a-Box Will Satisfy Your Appetite and More. The Mr. Magazine™ Interview with William Michalopoulos, Senior Director, Retail, Hearst MagazinesMonday, 18 August 2014 13:00
“I’m most concerned with the store level conditions in merchandising. That’s where the rubber meets the road in execution. We can come up with these great ideas, but if they’re not executed at the store level, it doesn’t really matter.” Will Michalopoulos Continue reading
The US magazine business is facing a double whammy of relentlessly falling newsstand sales and a supply chain which continues to teeter on the edge of collapse (see "consolidation in US wholesaling": Page 7). The dire situation prompted an article from Jay Annis of specialist publisher Taunton Press, which was recently published in The New Single Copy and which touches on a number of issues which have some echoes here in the UK as Jay looks at two questions... Continue reading
The Newsstand Dilemma: A Publisher's Perspective, by Jay Annis (VP, Trade Sales/Taunton Press and President/PBAA)Tuesday, 01 July 2014 15:08
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
RetailNet Group's Keith Anderson shared insights and advice on how the magazine and book categories can rise to the crucial challenge of maintaining impulse-merchandising opportunities as format changes and digital technology transform retail stores, in a recent IPDA seminar covered by IPDA Daily Publishing/Retail News.
What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014? Continue reading
As we say goodbye to 2013, the banner year where the persistent mantra that print is dead finally subsided (I dare not murmur beneath my breath: “I told you so”), the focus of the 2014 manifesto demands the attention of the one thing I have no problem adhering to: the amplification of print in a digital age.
BY TODD WASSERMAN
Who says there's no innovation in print advertising?
A print ad in the January issue of Wired will offer more interactivity than most online ads. As the video above shows, the full-page execution includes buttons that you can push to change the color of the pictured Moto X. The ad uses paper-thin components including a battery, LEDs and a keyboard-like button membrane to achieve that feat, according to a Motorola rep. Digitas created the ad, which was designed to underscore the handset's customizability. Continue reading
Nunavut, Canada — While Santa’s helpers ready good cheer for the globe, “Team Duffy” - Beth, Dan, and their two children Rachel and Eddie in Ontario, Canada have marshalled a continental response to airlift over 3,000 magazines and comics to Inuit children and families north of the Arctic Circle in Nunavut, Canada for literacy. Continue reading