Magazines Canada | Date December 3, 2014 Categories Circulation | Videos
Can one minute at a magazine stand tell you enough about someone that you could skip the first date?
Can telling a magazine story by video create a bigger buzz in the marketplace?
Now Read This - Books and magazines can help boost supermarket sales, especially if grocers can lean into the categoryFriday, 31 October 2014 18:04
by Barbara Sax, Progressive Grocer, October 2014
Like beverages and confectionery, magazines are a profit center for front end checkout. In-line, the category also delivers for super- markets, with even more potential when grocers do more with it. Continue reading
Sept. 17, 2014 - IPDA (International Periodical Distributors of America) members attended a day-long sales-oriented industry meeting focused on actionable insights in the sales equation.
The Overlooked Piece Of The “Puzzle”…The Print Product That Has Always Been Interactive – Puzzle Magazines…The Mr. Magazine™ Interview With Bruce Sherbow, Senior Vice President, Penny PublicationsMonday, 22 September 2014 13:09
Time Inc. Is “Ripping” Away The Past And Getting Ready For The Next 100 Years. An Exclusive Mr. Magazine™ One-Hour Conversation With Joe Ripp, CEO and Chairman, Time Inc.Wednesday, 17 September 2014 19:14
The first book I read when I arrived in the United States in 1978, as a graduate student, was Time Inc.: The Intimate History of a Publishing Enterprise by Robert T. Elson. Joe Ripp, current CEO of Time Inc. is reading the same book now. Not that he needs to, but it is a very good refresher history into the ins and outs of a company that was, is and always will be more than “just a magazine company.” Continue reading
Can’t Get Enough Fashion? Hearst’s Fashion-In-a-Box Will Satisfy Your Appetite and More. The Mr. Magazine™ Interview with William Michalopoulos, Senior Director, Retail, Hearst MagazinesMonday, 18 August 2014 13:00
“I’m most concerned with the store level conditions in merchandising. That’s where the rubber meets the road in execution. We can come up with these great ideas, but if they’re not executed at the store level, it doesn’t really matter.” Will Michalopoulos Continue reading
The US magazine business is facing a double whammy of relentlessly falling newsstand sales and a supply chain which continues to teeter on the edge of collapse (see "consolidation in US wholesaling": Page 7). The dire situation prompted an article from Jay Annis of specialist publisher Taunton Press, which was recently published in The New Single Copy and which touches on a number of issues which have some echoes here in the UK as Jay looks at two questions... Continue reading
The Newsstand Dilemma: A Publisher's Perspective, by Jay Annis (VP, Trade Sales/Taunton Press and President/PBAA)Tuesday, 01 July 2014 15:08
By Karlene Lukovitz, IPDA Daily Publishing & Retail News
RetailNet Group's Keith Anderson shared insights and advice on how the magazine and book categories can rise to the crucial challenge of maintaining impulse-merchandising opportunities as format changes and digital technology transform retail stores, in a recent IPDA seminar covered by IPDA Daily Publishing/Retail News.