By Karlene Lukovitz, IPDA Daily Publishing & Retail News
RetailNet Group's Keith Anderson shared insights and advice on how the magazine and book categories can rise to the crucial challenge of maintaining impulse-merchandising opportunities as format changes and digital technology transform retail stores, in a recent IPDA seminar covered by IPDA Daily Publishing/Retail News.
What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014? Continue reading
As we say goodbye to 2013, the banner year where the persistent mantra that print is dead finally subsided (I dare not murmur beneath my breath: “I told you so”), the focus of the 2014 manifesto demands the attention of the one thing I have no problem adhering to: the amplification of print in a digital age.
BY TODD WASSERMAN
Who says there's no innovation in print advertising?
A print ad in the January issue of Wired will offer more interactivity than most online ads. As the video above shows, the full-page execution includes buttons that you can push to change the color of the pictured Moto X. The ad uses paper-thin components including a battery, LEDs and a keyboard-like button membrane to achieve that feat, according to a Motorola rep. Digitas created the ad, which was designed to underscore the handset's customizability. Continue reading
Nunavut, Canada — While Santa’s helpers ready good cheer for the globe, “Team Duffy” - Beth, Dan, and their two children Rachel and Eddie in Ontario, Canada have marshalled a continental response to airlift over 3,000 magazines and comics to Inuit children and families north of the Arctic Circle in Nunavut, Canada for literacy. Continue reading
Recommended Best Practices: Use of Point of Sale (POS) Data with Control Sets in a Scan Based Trading (SBT) EnvironmentWednesday, 04 December 2013 16:04
The International Periodical Distributors Association (IPDA), issued its long-awaited white paper on "Use of Point of Sale (POS) Data with Control Sets in a Scan Based Trading (SBT) Environment." The document is available on IPDA's website, ipdahome.org or CLICK HERE
IPDA president Jerry Lynch says, "This document is a suggested best practice. It is up the individual channel members to deter their implementation strategy and associated policies."
“The Print Magazine is Thriving and Magazine Circulation Is Very Stable,” Says Hearst’s Michael ClintonThursday, 31 October 2013 15:39
The print magazine is thriving and the circulation of American magazines is very stable, Michael Clinton, President, Marketing and Publishing Director of Hearst Magazines, told me during his appearance as a guest at the standing room only “Samir ‘Mr. Magazine™’ Husni and Bo Sacks Show” at the Folio: Media Next Conference in New York City Monday Oct. 28. His revelations and advice may surprise you as he talks about the printed word and the digital world we live in.
Over 600 of the most senior executives from the press distribution industry gathered in Toronto on Monday October 7th, 2013 for the start of the four day long 58th annual Distripress congress held at the Sheraton Centre located in the heart of Toronto’s downtown area.
The Camelot Years: In A World Gone Pixel, Print Is Breathing Life Into History Like No Other Medium Can.Thursday, 17 October 2013 18:43
By Samir "Mr. Magazine" Husni
If you walk by the newsstands and think you’ve stepped through a time warp when you see this month’s host of magazines devoted to commemorating and reliving the 50th anniversary of the assassination of President John F. Kennedy, think again. And rather than reinventing history, some opted to just reprint it. The Saturday Evening Post chose to relive the tragic history of events by reprinting the December 14, 1963 issue of the magazine with the Rockwell painting of then-President John F. Kennedy on the cover. The painting was one of the president’s favorites of himself. Continue reading