If you are in the magazine business today and you are not excited about all the changes taking place, you should get out of the business. This is the simple and direct advice Chris Keyes, Outside’s magazine VP and editor, offers folks working in the magazine industry today. “I’m really excited about the opportunities of the future,” Keyes told me in this latest Mr. Magazine™ Interviews series of interviews with magazine industry leaders. Continue reading
Magazine media publishing today is more complicated than ever. The options are unlimited and the choices are endless. The world of technology has added more possibilities to the world of publishing, whether ink on paper or pixels on a screen. The latest count of the number of Apps available for the general public is over one billion… yes, you’ve read that right: 1,000,000,000 Apps. And the number of magazines available for the general public is over ten thousand… yes: 10,000 magazines. Continue reading
Information may want to be free, but New Yorker editor David Remnick has no interest in giving away his magazine. If he had his way, each issue would be behind an online paywall. Continue reading
4 facts and a bunch of figures that paint an optimistic picture.
By Lisa Scott & Jay Annis, (photo: Presse Commerce Chain, Canada)
In a frenzied, media-rich world, it becomes very easy to embrace each new content-delivery system as though it will become the next, and only, big thing. Massive investments? Of course. Proven results? Not so sure. Strong revenue streams? Not yet. Paywalls rather than free content? Still hoping. Continue reading...
Last June, Hearst Magazines launched its latest “Unbound” campaign—but it’s not promoting any of its publications, like Cosmopolitan or Elle. Rather, the campaign seeks to promote the Hearst brand itself.
The Jim Pattison Group Enters Long-Term Distribution Agreement with Hearst Magazine and Conde Nast through purchase of Comag Marketing Group, LLC. Continue Reading