The new value-driven consumer and changing retailer strategies pose challenges for many retail product categories, including magazines.

The upside: They also open new opportunities for magazines to partner with retailers to achieve specific chain objectives, as well as boost magazine sales.  

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Special Message from PBAA President, Jay Annis:

“I am pleased to announce that as a result of the PBAA Canada meeting last August, an initiative was commenced to bring various factions of the Canadian magazine industry together to prepare a comprehensive report on Magazines at Retail Canada (MARC) to be used to help sell our category to both retailers and the public.