Recently magazine covers pushed outside politics, foreign policy, and the economy to become lead stories in the national media- broadcast, print, and online. (For example, Time magazine’s “Attachment Parenting” cover had a tremendous effect on consumer awareness, issue sales, and new subscriptions.)  In February 2012, PBAA called for submissions from our publishers for a report on how great covers drive sales. The covers featured were chosen from regular frequency issues by their own newsstand managers or consultants, and included comments on why the selected cover drove sales and some indexed measurements of the issues’ strengths.   And remember, GREAT COVERS DO DRIVE SALES!  Continue reading