Circulation Briefing, a UK newsletter on press marketing, recently published a view of the 2011 Retail Marketplace conference. Jim Bilton, principal of Wessenden Marketing, publisher of Circulation Briefing, discussed The Key Retail Issues Facing American Publishers, and wrote about Defending Magazine Shelfspace.
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WESSENDEN MARKETING & BRANDLAB RESEARCH
In these uncertain times for the single copy supply chain, PBAA offers some best practice suggestions to publishers. These best practices may be followed whenever there are unexpected developments in the supply chain, such as bankruptcy of a major player in the supply chain. Continue reading
By Mike Spector and Jeffrey A. Trachtenberg, The Wall Street Journal – July 19, 2011
Borders plans to shut its remaining 399 stores.
Borders Group Inc. said it would liquidate after the second-largest U.S. bookstore chain failed to receive any offers to save it. Continue reading