Circulation Briefing (UK): The US Retail Marketplace Conference
Circulation Briefing, a UK newsletter on press marketing, recently published a view of the 2011 Retail Marketplace conference. Jim Bilton, principal of Wessenden Marketing, publisher of Circulation Briefing, discussed The Key Retail Issues Facing American Publishers, and wrote about Defending Magazine Shelfspace.
For a free download of the full issue for those who are interested,
please send your contact details to:
WESSENDEN MARKETING & BRANDLAB RESEARCH
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Best Practices for Newsstand Publishers in Uncertain Times
In these uncertain times for the single copy supply chain, PBAA offers some best practice suggestions to publishers. These best practices may be followed whenever there are unexpected developments in the supply chain, such as bankruptcy of a major player in the supply chain. Continue reading
Borders Forced to Liquidate, Close All Stores
** 7/22/11 - ADDITIONAL UPDATE FROM AUDIENCE DEVELOPMENT (CLICK HERE)
By Mike Spector and Jeffrey A. Trachtenberg, The Wall Street Journal – July 19, 2011
Borders plans to shut its remaining 399 stores.
Borders Group Inc. said it would liquidate after the second-largest U.S. bookstore chain failed to receive any offers to save it. Continue reading