The newsstand channel is more key than ever to magazine brands’ overall success, said two senior-level publishing executives speaking at last week’s Periodical & Book Association of America (PBAA) “Focus Forward: 2010” event.
New York, NY (December 9, 2009)—The Periodical & Book Association of America (PBAA) and Magazine Publishers of America (MPA) will co-host a joint magazine/book conference focusing on retail sales growth initiatives, it was announced today by both organizations.
BOSTON, MA. June 29, 2010 - The Periodical and Book Association of America (PBAA) awarded the prestigious Pat McCarthy Lifetime Achievement award to Lisa Scott, Executive Director, Periodical & Book Association of America, Inc.
Pantages Hotel in downtown Toronto was the venue for the fifth annual PBAA Canada. Eighty five publishers, wholesalers, national distributors, retailers, and industry consultants and service providers attended and enthusiastically participated in the day’s program.